1. Expertise: Travel agents have extensive knowledge about destinations, accommodations, transportation options, and activities, which can be invaluable for travelers seeking personalized recommendations and advice.

2. Time-saving: Planning a trip can be time-consuming, especially when researching multiple destinations, comparing prices, and making reservations. Travel agents streamline this process by handling all the details, saving clients time and hassle.

3. Customization: Travel agents tailor itineraries to suit their clients' preferences, interests, and budgets, providing personalized experiences that online booking platforms may not offer.

4. Insider access: Travel agents often have access to exclusive deals, upgrades, and amenities through their industry connections, enhancing the value of their services for clients.

5. Assistance and support: Travel agents provide ongoing support before, during, and after the trip, offering assistance with changes, emergencies, and unexpected issues that may arise.

6. Peace of mind: With a travel agent, clients can enjoy peace of mind knowing that their trip is in the hands of a professional who can handle logistics, resolve problems, and ensure a smooth travel experience.

Overall, travel agents offer convenience, expertise, and personalized service that appeal to travelers seeking stress-free and memorable vacations.